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Tracking Results

Tracking Results of Your Marketing Campaign

When tracking results from marketing come up in conversation you are likely to hear many professionals have the same thing to say in regards to their marketing efforts: "It appears we were busier during the promotion, marketing campaign, advertising campaign, but we are not really sure exactly where the response came from."

The reason for this response? Companies all too often are in a rush to get a direct mail campaign out, followed by the push to handle the response, and neglect to pay attention to track.

What these companies do not realize is that tracking the results of your marketing campaign not only reveals your true return on investment, but also yields information that can greatly assist with future promotions, sales training, and even change the way you approach sales as a business. The tracking results can tell you which list performs best, which headline or offer worked best, how long each call in response to the ad lasted, and many other pieces of valuable information.


Tag Quest Call Tracking Solution

Through the Tag Quest Call Tracking Solution, you can track each of your direct marketing and advertising campaigns to the finest degree. Our cutting-edge, state of the art program allows us to provide you with daily updates on the success of your campaigns. Our Call Tracking System allows each telephone call to be captured in our online database. Your daily reports will show the phone numbers called from, the time at which the call was placed, and the time spent on the call. In turn, this enables you to track your response rates and even determine which specific areas responded best. Additionally, many of the consumers may call in after your business hours. Our research has shown that 17% of the respondents will not leave a voicemail if you are not available. With the Call Tracking System, this is no longer an issue.

Real-Time Tracking of Your Call Results 

  • Never miss another call, thanks to calling forwarding
  • Detailed call logs that show caller ID, length of call, and time called
  • No more confusion between other marketing promotions, campaigns, and advertisements
  • Track which geography responds best
  • Know what days fo the week respond higher than others
  • Your very own 800 call tracking numbers


TagQuest Leads Tracker

In addition to testing and measuring the calls that our clients receive from their Direct marketing and advertising Campaigns we also help our clients to systematically test other Key Performance Indicators that are crucial to their businesses' utmost success. A CRM (Client Relationship Manager) to the fullest allows you to track inbound leads, schedule follows up calls, and access client information securely from any internet connection. 

Crucial success metrics include but are not limited to:

  • Cost per Phone Call
  • Close Ratio of Individual Leads
  • Acquisition Cost (cost per closed customer for each lead source)
  • Average $ in Commission (associated with lead source)
  • Referrals produced from each client or lead
  • Repeat Business per Customer
  • ROI for every telemarketing, direct marketing, or advertising campaign

Online KPI Daily and Weekly: link to excel spreadsheet


Built-In Lead Tracking Features:

Sales Process Features:

  • Easily Pull Up Customer Information
  • Quick 1003 Application
  • Conversion Tracking
  • Run Comps - direct link to zillow.com
  • Integration with Point or Encompass
  • Automatic Call-Back Reminders
  • Working Lead List
  • Comprehensive Pipeline Report

Lead Management Features:

  • Integrates With Your Mortgage Sales Lead Provider
  • Automatic Lead Distribution
  • Lead Security (IP Restrictions)
  • Customizable Features To Suit Your Company Needs
  • View Reports On All Lead Activity from ALL SOURCES
  • Comprehensive Pipeline Employee Reporting
  • ROI Marketing Reports On All Campaigns
  • Evaluate Employee Performance

 You see, it is in TagQuest's absolute best interest that our clients understand these numbers so that they continue to see the value of the products services that we provide. As an introductory, we're offering you our Tracking Systems for FREE with your first campaign! Giving you the ability to test and measure the results of your marketing efforts with us.


 Call Today For More Information


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