Remarketing 101 -
Remarketing allows you to show ads to users who've previously visited your website as they browse the Web. It connects advertisers and consumers across the internet.
Using PPC remarketing you'll tag pages of your site that correspond to certain categories you want to promote. You could add a “specific-product” tag on all of the pages where you sell that product. You can then create an AdWords campaign with Google to show highly relevant messages (such as ads displaying a special offer on these products) to people who've recently visited these pages as they browse other sites across the Google Display Network. Google has the ability to not only track click through conversions on the display network but they can also track view through conversions. View through conversions are when people see your ad or “impression” but rather than click on it they do a new a new search then click through to your website. Remarketing or retargeting works best when there are a lot of site visitors, because then the "cookie pool" is larger.
Email ReMarketing -
In a content-rich internet world, the number of messages consumers receive on a daily basis continues to increase, making personalized marketing messages that much more important. Sending product recommendations through remarketing emails and mentioning the name of the abandoned item in the subject line, some companies have seen an improved customer shopping experience, ultimately generating more purchases and return visits to its website.
TagQuest provides you the software needed to automatically Email Remarket your customers after they’ve been to certain pages or abandoned a shopping cart. Don’t lose your hard earned prospects and customers to your competition. Email Remarketing ensures your customers stay aware of the products and services that you offer. Call Today for more information.
Remarketing allows you to stay in front of people who've previously visited key pages on your website, giving you a powerful way to match potential customers with the right products.
When you combine keyword campaigns, online marketing, PPC, SEO, or Social Media with remarketing, you will see higher conversions for all your campaigns. Remarketing allows you to use inexpensive keywords that would not convert in the past. Now you can truly maximize all of your online marketing dollars.
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